vela

Your wardrobe, shelf and vanity — quietly organised.

A calm, considered home for what you own. Track every piece, build outfits that work, plan trips that actually pack themselves, and finally see what's earning its place.

Coming to iOS. Join the waitlist for early access.

what it is

Three sections. One quiet system.

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Wardrobe

Log every piece. Build outfits step-by-step. See your cost-per-wear and the items silently losing you money.

Skincare

Curate your routine. Track what you actually use morning and evening. Stop buying the same serum twice.

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Makeup

Catalogue your looks. Plan the everyday and the formal. Know what to repurchase and what to retire.

how it works

Built for how you actually live.

Trip planning that packs itself.

Pick your destination, dates, and what you'll do — Vela pulls the forecast and recommends what to pack, then builds outfits from your wardrobe.

Outfits, routines, looks.

Compose them in the app, schedule them to specific days, or let Vela generate options from items you've already packed.

Cost-per-wear, automatically.

Every wear is logged in two taps. Over time you see which £15 sweater beat your designer dress on value. Honest math, no spreadsheets.

Standardised data, your way.

Pick from preset colours, materials, and sizes — or add your own. Multi-colour items. Custom subcategories. Your catalogue, your rules.

What to buy, what to sell.

Vela surfaces gaps (no sandals for that beach trip?) and dormant items you might consider letting go. Clarity, not clutter.

Quiet design.

Editorial typography, calm palette, no noise. The app gets out of your way.

pricing

Simple, fair pricing.

7-day free trial. After that, choose a plan that scales with your closet.

Pro

£5.99 / month
or £49 / year
  • · 50 wardrobe items
  • · 10 skincare + 10 makeup
  • · 1 active trip
  • · All planning + outfit features

Premium

£9.99 / month
or £79 / year
  • · Unlimited wardrobe, skincare, makeup
  • · Unlimited trips
  • · All planning + outfit features
  • · Priority for upcoming features

Pricing is shown in £; we'll show your local currency when the app launches.

Join the waitlist.

Get an invite when Vela opens up, and a 50% discount on your first year.